Creative Botanicals Floral Design Studio (http://www.creativebotanicals.com) is a family business that has been providing outstanding floral design services for weddings and special events in the Tetons since 1993. Jan Kew, the Owner and Designer of Creative Botanicals, was ready for a new website that would help generate more traffic and compel more potential clients to contact her about their upcoming events. Unsurprisingly, this floral designer had some great ideas for how to reach her audience, it was just a matter of making them a reality on the web.
Why use Video for Online Marketing?
There are a number of great reasons to use video, even simple slideshows like those that I created for Jan. Here are just a few:
1. It’s Inexpensive to Make and Free to Upload
Simple yet effective videos can be created using your webcam, slideshows of company’s portfolio images, and some basic movie editing software. YouTube will give you a business channel for free! You could spend a starting price of $1000 at a video marketing company in Jackson for a fancy video, but I can help you make something within your budget that’s effective and achieves the other benefits on this list.
2. It helps SEO and Google Search Ranking
Trying to figure out the details of Google’s algorithm used to determine search ranking (the order of pages which appear for a search) can be dizzying. But we do know this for sure– Google loves seeing videos embedded in our pages and blog posts! It translates as valuable content.
3. It Creates an Emotional Connection with Your Audience
It’s proven that videos connect with your audience and build a level of trust. Often reorganizing the content you already have on your page in video form helps them to envision you as the one they want to hire for their services.
4. It holds your visitor’s attention
Let’s be honest… we are lazy when it comes to reading blogs and websites these days. A short video may be more effective than asking your visitor to read your content, when they can watch and listen to it instead.
5. It translates well to Social Media
Videos are great for posting on your Facebook business page. If you don’t already have a Google+ and YouTube Business Page, considering launching with YouTube.. they will create a Google+ page automatically for you. These social media pages also help with SEO and could be a good match for your small business.
Here’s an example video:
This is part one in a series entitled, Sneak Peek at a Small Business Redesign Process. I will post additional posts in this series on Thursdays.
In July, I started working on a rebranding campaign for the 2nd Look Boutique in Fuquay-Varina, NC. The shop mainly sells consignment clothing, toys, and accessories for babies, boys, and girls. It’s located on a quaint, downtown street with other local shops and restaurants. It has been a popular place for locals to make money selling their lightly used children’s items and to find affordable things for their growing children.
Kristen, the new owner (and my sister-in-law!), was interested in launching a new name, a whole new graphic look, and a new website at the end of the summer. We were able to visit her and the store while we were on a trip by east to introduce family to our 3 month old baby. We had a great time and also found lots of great clothes to bring home for our son!
1. The Old Logo
The old logo, which was acquired with the purchase of the store, featured a pair of Owls, one boy and one girl. Since the name of the store was changing, there wasn’t much that we needed to keep, although Kristen did like that the logo communicated that boys and girls clothing was sold in the store.
2. Handwriting Font
Kristen knew she wanted a handwriting font for the logo. Once she chose the new name that she liked– The Glittery Frog (read the story behind the name on their website)— I developed a textual element out of several different handwriting Google fonts (Shadows into Light, Loved by the King, and Calligraffiti, plus some hand-drawn vector embellishments).
3. The Final Additions: the frog, swirlies, sparkles, and a crown
Here are some children’s brand logos that seemed similar to what Kristen had in mind for the store–playful and whimsical images, handwriting fonts, swirlies and shiny elements:
We started exploring some different graphic motifs to pair with the text. Kristen asked for a couple of frog outlines, one wearing a crown and the other donning a tiara. This was my first try:
The frogs started off looking a little too scientific and needed to be more whimsical. I added some eyes for fun but still tried to keep the outlines simple and clean.
We decided to simplify the design to include only one frog and worked on placing the font inside the graphic to make the whole logo more unified and compact. We introduced swirlies and tried different colors for the frogs, crowns, and embellishments. We moved from a lime green to a sage, mossy green and tweaked the color of the font from black to a dark grey, which seemed to complement the pink better.
We both were pleased with the finished logo. Now we just needed a few different final logos for various print, banner, and vinyl applications. Here’s the horizontal version.
4. Graphics for Social Media
Before the launch of the new name was scheduled and the website announced in a newsletter to existing customers, I created a new Facebook cover photo and profile picture for the shop. Here’s the finished Facebook coverphoto:
and the profile pic. We made the frog a little taller to fit better in the square format and left out the text, so that the profile pic is readable whether small or big. The text is displayed on the coverphoto and the name is included in Facebook posts made from the business page account:
We also posted a custom made banner to the store’s existing Facebook page to announce the change:
The new website had almost 300 views on the first day alone… Kristen’s new look, name, and website are off to a great start!
Thanks for reading my blog. If you have a critique or question, please leave it in the comments.