Keyword research should be the first step of any SEO Campaign and should be revisited regularly to assess changing keywords and new target markets for your website.
Taking these preparatory steps while you are developing your site will save you time along the way and ensure that you are creating a Google-friendly site from the beginning.
I have two primary tools that I like to recommend when you are kicking off your keyword research:
Two Helpful Tools for Keyword Research:
1. First, visit Google Keyword Trends (Free)
- Type in your obvious tey kerms (For example, mine is “web design”)
- Scroll down and view the Queries section to see what Google users are typing in. Make a list of Relevant Terms. You will target these relevant Queries on your website and in your blog pages.
- Click on related searches in the Topics section and add more relevant terms to your list.
2. Next, visit Google Adwords Keyword Planner (Free with an adwords account)
- Click on “Search for Keywords.” Search for new keyword and ad group ideas. Type in your product or service, url, and your product category (leave this blank if there isn’t a relevant category). Click on the “keywords” tab to see how often different keywords are searched in your region. Experiment with different regions by editing the region filter in the left-hand column.
- Add additional keywords you hope to target on the site to your list of keywords and refer to it throughout the design process.
Next we will discuss how to optimize your page with the relevant keywords that you choose to target, so check back for the next blog post in this series.
What tools do you use for conducting keyword research? Let me know in the comments!