SEO (Search Engine Optimization) is a huge topic of interest and updated information that all web designers and business owners are constantly looking to better understand. It is changing as fast as Google can redesign their algorithms and web crawlers can find your site. Nevertheless, there are some tips that can help your business get an edge over your competitor and therefore bump yourself up in the rankings.
1. Focus on Good, Quality Content (Text, Images, Video)
Google doesn’t care about metatags anymore. Instead it is looking at your H1-6 headings, bold text, and text body for keywords that are naturally integrated into quality content. If you don’t have a blog, consider launching one in order to boost your ranking. If your blog posts are only images, consider adding captions that naturally include keywords or a 200 word summary at the bottom of the post. If you are using infographics, be sure to include the text underneath the image so that Google can read it.
2. Secure Quality BackLinks to your Site
Ask your business partners to link to your site. Write free press releases about your business’s accomplishments. I use www.prlog.org to publish press releases about website launches, including a link to my site and my client’s.
3. Utilize Social Media That is Relevant to Your Industry and Link from Your Site
What Social Media platforms are most relevant to your industry? If you are in the snowboarding industry, you will want to promote your business on Instagram. Floral Designers will use Pinterest. Everyone should use Facebook and Google+… since Google controls the rankings it makes sense to utilize their social media network.
If you own a small, small business like I do, you don’t have a staffmember dedicated to solely working on your Social Media management. Sign up for the free version of Hootsuite to automate some of your social media posting and become more efficient in posting and responding to social media inquiries.
4. If Your Website is WordPress, install WordPress SEO plugin by Yoast
The plugin will allow you to check your use of keywords on each page and edit your meta description, the snippet which appears on Google. It also helps you control the image that appears for each page on social media sites when you share a link, along with a number of other SEO features, like optimizing your sitemaps and more.
*Tip: You have to purchase the premium version of Yoast’s WordPress SEO plugin to access their 17 video tutorials. If you would to view a free video summary check this out or for a thorough text tutorial go to Online Media Master’s version by Tom Dupuis.
5. Purchase a Google Adwords Express Ad while you are establishing your website
If you have verified your small business through Google+ then you can purchase a Google Adwords Ad very quickly. Set up a price range that is appropriate for your budget– you can set a maximum daily amount. This will increase your visibility as your establish your website’s ranking.
If you need help implementing these steps and further customized optimization for your website, contact us today.